Magnum

Magnum is the #1 super premium brand with $2.5 billion in global sales.

The History of Magnum

In 1989, Magnum launched their classic chocolate ice cream. Magnum originated in Belgium where the unique chocolate coating was developed. In 1992, several new flavors were released including Magnum White and Almond. Magnum debuted in the UK in 1987 and the US launched the successful bars in 2011. Today, Magnum is the #1 Super Premium Bar in the US with expansion into Magnum Doubles, Minis, and now Magnum Tubs.